Work · the spec slate

14 ads built for Nutriseed.

Your live ads sell two products to two people, on a struck-through price. Each of these 14 names a different person, the problem they have, and how Nutriseed solves it. They answer what you flagged on the call: We need UK creators (every ad is British in setting, spelling and price), a customer who isn't as sticky (9 of 14 sell a daily habit), and a CAC you’re quite sensitive to (14 personas the account isn’t paying to reach yet). Five are seasonal, built to run in November and December; nine are evergreen.

These are spec drafts, not finals: built in Nutriseed’s own type and palette from your product photography, with the facts we still need you to confirm listed at the bottom of the page.

Here’s the person. Here’s the problem. Here’s the fix.
14
spec ads
5
seasonal, Nov and Dec
9
evergreen
10
format files
9 / 14
daily-habit products
Evergreen 01. Reminder overlay: hate swallowing vitamin C tablets
Hate swallowing vitamin C tablets? Get 230mg in one fruity shot.
Spec render, Collagen Shots
01 · Native UI, reminder · Collagen Shots
Hate swallowing vitamin C tablets? Get 230mg in one fruity shot.
ICP
Adults who hate swallowing vitamin C tablets
Problem
The tablets
Solution
230mg vitamin C (288% NRV) in one fruity 60ml shot
Why: a persona the account has never spoken to, and 230mg makes the swap from a tablet an honest one.
Seasonal · Black Friday 02. Subscribe and save: you keep running out of ginger shots
You keep running out of ginger shots. Get 30 delivered monthly.
Spec render, Ginger & Turmeric Shots
02 · Offer, subscribe and save · Ginger & Turmeric Shots
You keep running out of ginger shots. Get 30 delivered monthly.
ICP
Shot drinkers who buy them ad hoc and keep running out
Problem
The habit breaks
Solution
30 delivered every month
Why: the one offer ad on the slate, and it sells a subscription, so the Black Friday buyer is still a customer in March.
Evergreen 03. Callouts: collagen can make coffee taste fishy
Collagen can make coffee taste fishy. Collagen Coffee doesn’t.
Spec render, Collagen Coffee
03 · Features, radial callouts · Collagen Coffee
Collagen can make coffee taste fishy. Collagen Coffee doesn’t.
ICP
People who add collagen to their coffee
Problem
It makes the coffee taste fishy
Solution
A Colombian Arabica with the collagen built in, no collagen aftertaste
Why: names the objection collagen buyers already have, on a daily product the live ads don’t show.
Seasonal · Winter 04. Lifestyle headline: can't face cold juice this winter
Can’t face cold juice this winter? This juice cleanse comes with soup.
Spec render, Soup & Juice Cleanse
04 · Headline, lifestyle overlay · Soup & Juice Cleanse
Can’t face cold juice this winter? This juice cleanse comes with soup.
ICP
Wants a few days of eating well, but it’s a British winter
Problem
Can’t face cold juice when it’s dark and raining
Solution
3 juices and 2 warming soups a day
Why: takes away the one objection a cleanse has in November, using a product you already make.
Evergreen 05. Us vs them: put the grater down
Grating ginger every morning is a faff. Put the grater down.
Spec render, Ginger & Turmeric Shots
05 · Us vs them · Ginger & Turmeric Shots
Grating ginger every morning is a faff. Put the grater down.
ICP
Makes their own ginger shots every morning
Problem
The daily faff
Solution
A ready-made shot: thaw overnight, twist the cap
Why: they already have the habit. A verified buyer said it for us: “I used to make my own shots but this is so easy and convenient”.
Evergreen 06. TikTok UGC: not a vegetable person
not a vegetable person. never have been. first green thing i haven’t given up on
Spec render, Green Blend
06 · UGC, TikTok · Green Blend
“not a vegetable person. never have been.”
ICP
An adult who has never liked vegetables
Problem
Never gets greens in
Solution
A scoop in a morning smoothie that tastes better than expected
Why: a net-new persona in a UK kitchen, shot to look like an iPhone video and voiced by a real UK customer before it runs.
Seasonal · Christmas gifting 07. Macro hero: Mum wants nothing for Christmas
Mum wants nothing for Christmas. Get her ginger & turmeric shots.
Spec render, Ginger & Turmeric Shots
07 · Headline, macro close-up · Ginger & Turmeric Shots
Mum wants nothing for Christmas. Get her ginger & turmeric shots.
ICP
An adult child buying for a parent
Problem
“Mum says she doesn’t want anything”
Solution
A month of morning shots, sent frozen to her door
Why: a new buyer (the gifter) and a new customer (Mum), with a month-long habit as the gift. None of the live ads sells gifting.
Evergreen 08. Lifestyle and quote: sick of deciding what to eat
Sick of deciding what to eat? For 3 days, it’s decided.
Spec render, 3 Day Juice Cleanse
08 · Testimonial, lifestyle and quote · 3 Day Juice Cleanse
Sick of deciding what to eat? For 3 days, it’s decided.
ICP
Worn out by deciding what to eat every day
Problem
Decision fatigue
Solution
Five numbered juices a day, nothing to decide or prep
Why: sells the cleanse as a break from deciding, not a diet, with Jo’s verbatim review: “It was so easy, no prep, just delicious juices, I enjoyed every one.”
Seasonal · December 09. Editorial: every year, the January cleanse slips
Every year, the January cleanse slips. This year, it’s in the freezer.
Spec render, Soup & Juice Cleanse
09 · Headline, editorial · Soup & Juice Cleanse
Every year, the January cleanse slips. This year, it’s in the freezer.
ICP
Means to do a January cleanse every year
Problem
It slips once January starts
Solution
Order before Christmas; it keeps in the freezer for up to three months
Why: books January revenue in December, from the buyer whose January plan usually slips.
Evergreen 10. IG Story UGC: first juice cleanse, thought I'd be starving
first juice cleanse. day 1. thought i’d be starving. easier than i thought.
Spec render, 3 Day Juice Cleanse
10 · UGC, IG Story · 3 Day Juice Cleanse
“first juice cleanse. day 1. thought i’d be starving.”
ICP
A first-timer on day 1
Problem
Scared they’ll be starving, the number one fear in your reviews
Solution
A juice every few hours, five across the day
Why: meets the fear that stops first orders head on, honestly (“easier than i thought”), with no hunger claim.
Evergreen 11. Collagen tablets plus a £4 latte, every office day? Post-it: now it’s just this, in my flask
Collagen tablets plus a £4 latte, every office day?
Spec render, Collagen Coffee
11 · Handwriting, post-it · Collagen Coffee
Collagen tablets plus a £4 latte, every office day? Post-it: “now it’s just this, in my flask”
ICP
An office-day worker on collagen tablets who also buys a café coffee
Problem
Paying twice
Solution
One collagen coffee in the flask
Why: turns two purchases into one daily ritual, on a product with no ads running today.
Evergreen 12. Rating hero: plain porridge again
Plain porridge again. Stir in chocolatey Total Superfoods.
Spec render, Total Superfoods
12 · Social proof, rating hero · Total Superfoods
Plain porridge again. Stir in chocolatey Total Superfoods.
ICP
Eats plain porridge every morning
Problem
Bored of it
Solution
A chocolatey scoop of 11 superfoods, rated 4.6 from 1,489 reviews on REVIEWS.io
Why: a breakfast that already happens every day is the stickiest habit there is to attach to.
Seasonal · Christmas to New Year 13. Negative marketing: this is not a miracle
You’ve lived on mince pies since Christmas Eve. This is NOT a miracle.
Spec render, 3 Day Juice Cleanse
13 · Negative marketing, “NOT” reversal · 3 Day Juice Cleanse
You’ve lived on mince pies since Christmas Eve. This is NOT a miracle.
ICP
Has lived on mince pies since Christmas Eve and distrusts miracle cleanses
Problem
Sick of rich food, and sick of promises
Solution
Three honest days of cold-pressed juice
Why: agrees with the skeptic instead of preaching at them, and promising no miracle keeps it well inside ASA rules.
Evergreen 14. As featured in: never heard of Nutriseed
Never heard of Nutriseed? Rated 4.6 on Trustpilot from 2,545 reviews.
Spec render, the range
14 · Social proof, as featured in · The range
Never heard of Nutriseed?
ICP
Saw Nutriseed on Instagram, not sure it’s a real company
Problem
Trust
Solution
Press, plus 2,545 Trustpilot reviews at 4.6
Why: cold traffic from new personas doesn’t know the name yet; press and your reviews do the trust work a discount does today.
Spec drafts, not finals. Built on your official product photography in Nutriseed’s own palette, written to UK ASA/CAP rules (no detox, weight-loss or unauthorised health claims). Every quoted review is verbatim from a verified buyer. A few facts need your sign-off before any of these spend money:
  • 02: a genuine Black Friday offer, or the slot runs as an evergreen subscribe-and-save.
  • 07: frozen gift delivery to another address, and your Christmas last-order date.
  • 09 and 13: freezer life for the soups, and dispatch between Christmas and New Year.
  • 14: the press titles in the “As featured in” strip.
  • 08 and 12: permission to name reviewers by first name; 06 and 10: captions voiced by real UK customers, marked #ad.

Five of these only run if we start now.

The seasonal slots go live in November and December, and the evergreen winners carry into January and the March peak. These 14 came from one call, your reviews, a UK Reddit pull and a read of your live ads. The full process runs every week on your whole account.

The case for starting now See the pricing
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